A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Thursday Mar 19, 2020
Thursday Mar 19, 2020
Focus Discussion of the Week:
If a picture is worth a thousand words, video is worth significantly more. Skip the automated text and email, and get face to face with your prospects and clients via video! Steve Pacinelli from BombBomb joins Matt and Mollie on Building Perspective to discuss “Relationships Over Transactions” and how video can make your sales process a little more human.
Read Steve’s Book: Rehumanize Your Business
Steve is Reading:
- Ego Is The Enemy and Stillness Is The Key by Ryan Holiday
- Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal
- Psycho-Cybernetics by Maxwell Matz
Steve is Listening To:
Top Topic of The Week:
With everything that’s going on right now, your marketing can feel a bit tone deaf, which could leave a bad taste in your prospects’ mouths… listen to today’s episode for insights into creating certainty in uncertain times.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Tuesday Mar 17, 2020
Tuesday Mar 17, 2020
Focus Discussion of the Week:
Did you miss the Lasso’s latest webinar featuring Matt Riley, Chad Sanschagrin, and Dave Betcher? Then tune into this episode of Building Perspect to hear the experts discuss “Creating Certainty in Uncertain Times” as the world deals with COVID-19, better known as the Coronavirus.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
Focus Discussion of the Week:
Objections aren’t a bad thing. In fact, they can be healthy. No, we’re not talking about a high schooler’s dating life — we’re talking about new home sales. Prospects today have BS radars that are off the charts, so it’s more important than ever to be genuine. Ryan Taft from Jeff Shore Consulting joins Matt and Mollie to discuss effective ways to overcome objections during the sales process.
If you want to hear more about GMS, check out our blog (http://bit.ly/2SltGKe) and podcast (http://bit.ly/39yqzVm) to see if you’re suffering from “Good Market Syndrome”.
What Ryan is reading:
- Unshakable by Tony Robbins
- Millionaire Success Habits by Dean Graziosi
Top Topic of The Week:
- COVID-19 aka the Coronavirus! This affects the industry as it does any other. Are you taking the proper precautions to protect your team and prospects? Signs for “handshake free” model homes and hand sanitizing stations could be a start as well as utilizing interactive content, such as matterport tours, when your prospects are staying at home...
What Ryan is listening to:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Monday Mar 02, 2020
Monday Mar 02, 2020
Focus Discussion of the Week:
Have you heard the rumor that “no one uses social media?” Here’s a number that points to the contrary — Facebook has 2.14 billion active monthly users. This tells you that the audience is there… and it’s smart to put major ad $$$ into social media. Group Two’s social media director, Chelsey, joins this week’s podcast to answer your burning questions about all things #social. Should you post organically? Should you create content for TikTok? What’s an influencer? Listen to the “SOTU of Social Media” for the latest trends and news.
Top Topics Of The Week:
- According to Heineken, “drinks have no gender.” Check out this spot (http://bit.ly/2x4iY2N) that aims to break social norms when it comes to beer consumption and let us know what you think!
- Your internal processes should always cater to how your team works. Tell us about the current processes you use and how you could improve them on the Building Perspective Facebook group.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Feb 26, 2020
Wednesday Feb 26, 2020
Focus Discussion of the Week:
When you shop, do you look for a video on the product to understand it better? Are you looking for someone to walk you through a task? If you are anything like us, you do. What that really means is you are looking for a story. A story of what that product or service can do for you. Or better put, the emotion of that product and service. Jon Sherman from VideoCity Productions joins Matt and Mollie to discuss the idea of "Show Me, Don't Tell Me" in New Home Marketing.
Top Topic Of The Week:
Mollie’s taking a MasterClass with Chris Voss! The former FBI Hostage Negotiator teaches The Art of Persuasion in a series of videos that you can watch from the comfort of your home. Check it out (along with classes from instructors like Martin Scorcese and Gordon Ramsay).
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Feb 19, 2020
Wednesday Feb 19, 2020
Focus Discussion of the Week:
What is The Enneagram of Personality? How can you increase your sales by knowing different personality types? Quint Lears of newhomesales.com joins Building Perspective to break down the 9 personality types, from Enthusiast to Peacemaker, and details how you can bring this to your team, sales process, and personal life…
Take a free version (http://bit.ly/2udbtp3) of the test and make sure to watch Matt & Quint take a deeper dive into this episode and the Enneagram of Personality with an exclusive video on our Facebook page (http://bit.ly/2SWvl8s) or website (http://bit.ly/32bvCIU).
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Feb 12, 2020
Wednesday Feb 12, 2020
Focus Discussion of the Week:
“My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I don’t need to invest in any new technology now.” Does this sound like you? Then you might be suffering from GMS (Good Market Syndrome)! Don’t rest on your laurels — continue learning, improving, and strategizing to keep the early 2020 sales chugging for the rest of the year! Hear why it’s always easier to keep up than catch up from Matt and Mollie on this week’s episode of Building Perspective and read our blog at http://bit.ly/2SltGKe.
Top Topics of the Week
- Our Favorite Super Bowl Ads:
- Cheetos’ Can’t Touch This (http://bit.ly/2vtHOYS)
- Jeep’s Groundhog Day with Bill Murray (http://bit.ly/2SBg2BM)
- Google’s Loretta (http://bit.ly/31Ql2XC)
- Hyundai’s Smaht Pahk (http://bit.ly/2uxgkln)
- Squarespace’s Winona in Winona (http://bit.ly/2UN0M7K)
- Social Media Today’s The State of Video Marketing 2019-2020:
- 78% of users watch videos online every week while 55% watch videos every day
- 96% watch explainer videos about a product or service (41% of marketers say that explainers reduce service calls)
- No surprise here — YouTube has 2 billion users! That’s nearly ⅔ of the internet...
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jan 29, 2020
Wednesday Jan 29, 2020
Focus Discussion of the Week:
The International Builders’ Show was a week full of inspiration, education, and fun! In Sales Central, Group Two invited challengers to a little friendly competition on our classic Nintendo Entertainment System… Hear some of Matt and Mollie’s takeaways and exclusive interviews during our Level Up game challenges with Will Duderstadt of M/I Homes, Kevin Oakley of Do You Convert, IBS vloggers Chris Hartley and Ingrid Prince of Trendmaker Homes, and the one and only Quint Lears.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jan 15, 2020
Wednesday Jan 15, 2020
Focus Discussion of the Week:
Before you pack for Vegas, check out our latest episode of Building Perspective! See what we have planned for IBS so you can create your itinerary, and get our insights into “The Experience.” Does your customer experience match up with your vision and your marketing message? Are your salespeople knowledgeable about your product and their competitors? Find out what’s needed for a remarkable experience!
Top Topics of The Week
IBS Speaker Schedule:
Tuesday
Marketing by The Numbers: Skyrocket Your Sales and Marketing ROI with Fail-Proof Metrics with Matt Riley (http://bit.ly/2s12ExF)
How to Engage the 55+ Buyer Online with Ali and Alexis (http://bit.ly/2tlbEOI)
Blending Quality & Quantity: How to Strategically Grow Your Followers on Facebook & Instagram with Chelsey (http://bit.ly/2u6iZ4w)
Up Close with Meredith Oliver, David Betcher & Matt Riley: Marketing by the Numbers 2.0 with Matt Riley (http://bit.ly/2s12ExF)
The Nationals Group Two is up for several awards! (http://bit.ly/2FTD0y6)
Wednesday
What’s the Tea? 6 Ways to Connect with Young Professionals with Chelsey (http://bit.ly/2sr53li)
Reputation Management on Social Media with Chelsey (http://bit.ly/3agm0zQ)
Sales Rally: How to Win More Sales & Live an Unleashed Life with Mollie (http://bit.ly/3aeYQtZ)
Sales Rally Happy Hour (http://bit.ly/2soS7we)
Young Professional Awards Chelsey is up for an award! (http://bit.ly/2RqTm6S)
IBS Young Pro Party (http://bit.ly/2RqTm6S)
Thursday
Location-Based Marketing for Today's Home Builder with Bill (http://bit.ly/3afQWQL)
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Monday Jan 06, 2020
Monday Jan 06, 2020
Focus Discussion of the Week:
The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Central for a follow-up Q&A (http://bit.ly/2ZWS6MD).
If you’re heading to Las Vegas for IBS, get ready to “Level Up” with Group Two Advertising! Connect with us while you’re there and learn how we build brands, drive traffic, get buyers’ attention, and evolve with tech every day. Take a look at our sessions on our website and plan out your itinerary (http://bit.ly/2uqeG4v).
What Matt Is:
- Reading: The Infinite Game by Simon Sinek
- Watching: The Watchmen
- Listening to (podcast): Akimbo: A Podcast from Seth Godin, The GaryVee Audio Experience, The WAG Podcast
What Meredith is:
- Reading: Radical Candor by Kim Scott
- Binge-watching: Yellowstone
- Listening to (podcast): Tony Evans
What Dave is:
- Reading: Industry White Papers
- Watching: Dexter
- Listening to (podcast): Cannonball Moments by Chad Sanschagrin and The Adam Corolla Show
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.