A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Wednesday Oct 14, 2020
Wednesday Oct 14, 2020
Focus Discussion of the Week:
The first step of a buyer’s process is typically a visit to Zillow or your website. But if you don’t have high-quality images and renderings of your homes, buyers will quickly drop you from consideration. An easy solution? Box Brownie! Peter Schravemade of Box Brownie joins the podcast to discuss how your empty spec home or floor plan that isn’t even built yet can be transformed into a lived-in space, thanks to the power of CGI rendering and photo enhancement.
- Exclusive for Building Perspective listeners! Get a Virtual Stage edit, a three-image enhancement, and a twilight conversion FREE with the code GROUPTWO when you sign up here: https://bit.ly/buildingperspective-boxbrownie
- Learn how to shoot real estate with only an iPhone 11 with the CameraPixels PRO app and Box Brownie’s HDR Image Enhancement here: https://bit.ly/3k0Kwtk
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday Oct 08, 2020
Thursday Oct 08, 2020
Focus Discussion of the Week:
We’re all feeling a bit uncertain about the near future right now — but there are things you can still control. Having a firm grasp on your branding is key to ending 2020 on a high note. As we head into the election and holiday season, Matt and Mollie discuss how branding brings meaning to a questionable time (without ever getting lost in the shuffle).
Top Topics of the Week:
- Instagram Turns 10 Years Old!
- Judge denies motion by NAR to dismiss buyer commission lawsuit
- Zillow Launches Their Own Brokerage Service
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Sep 30, 2020
Wednesday Sep 30, 2020
Focus Discussion of the Week:
The price increase of materials and delayed building times are raising home prices and pushing move-in day further back than your buyers might like — but there is a way to navigate this obstacle. Al Trellis joins Matt and Mollie to discuss everything you need to know about “Pricing, Shortages, and Expectations.”
Hear more from Al Trellis at the Home Builders Network.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday Aug 20, 2020
Thursday Aug 20, 2020
Focus Discussion of the Week:
The pendulum has swung quickly from utter fear and uncertainty to we can’t build enough new homes quick enough. With record breaking low interest rates, suppressed inventory levels, and consumers who NEED change in the way they live their lives, homebuilders are well positioned. Maybe...Lots of recent conversations around price increases, delays, and too many leads, and how to handle them all is the topic of this week's episode.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jul 29, 2020
Wednesday Jul 29, 2020
Focus Discussion of the Week:
You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy.
The headlines mentioned in today’s episode:
- New-Home Sales Jump 13.8% in June
- Existing home sales surge nearly 21% in June – the highest monthly gain on record
- U.S. new home sales shine in June; business activity picks up
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jul 15, 2020
Wednesday Jul 15, 2020
Focus Discussion of the Week:
There’s no time like the present. With current mortgage rates at a historic low, it’s safe to say that homeowners are confident in their ability to make their move. In this week’s episode, two homeowners join us to discuss why they chose to buy a new home during the pandemic, and how working from home influenced their decision.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jul 08, 2020
Wednesday Jul 08, 2020
Focus Discussion of the Week:
Are you putting as much focus on the well-being of your employees as you are on sales? In 2020, a holistic approach to your team and company is necessary. Greg and Missy Manuel of Manuel Builders join Matt and Mollie to discuss the importance of mental health and wellness in your company culture.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Jun 03, 2020
Wednesday Jun 03, 2020
Focus Discussion of the Week:
Your brain helps you navigate the world, assess situations, and judge interactions — so does that mean your brain also causes you to have biased opinions about other people? Challenge your thought process today as Lindsey Tepfer, a research associate from Temple University, joins us to discuss the “The Science of Bias” in our everyday lives.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday May 28, 2020
Thursday May 28, 2020
Focus Discussion of the Week:
In a new era of WFH, is your home designed for the “virtual 9 to 5”? Are you using your dining room as a makeshift home office? How are the impacts of COVID19 affecting the way we live and work in our homes, and are consumers going to be looking for a new approach to their home layouts. Eric Taylor, Vice President of Design from Frank Betz Associates, joins the podcast to discuss how floor plans are currently being thought about, drawn up, and lived in as we spend more time at home.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday May 21, 2020
Thursday May 21, 2020
Focus Discussion of the Week:
Does being “nice” lead to more sales? How about being “liked”? The answer might surprise you. As we all know, these past months look a bit different than they did last year. So, how do we continue to drive sales and have a record-breaking year? Mary Marshall Forrest from the Forrest Performance Group joins us to discuss why "Likeability Is Overrated” and how being “nice” isn’t always necessary for your sales equation.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.