A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Tuesday Apr 20, 2021
Tuesday Apr 20, 2021
Focus Discussion of the Week:
This Market Sucks! Yes, we're in the highest demand market we've seen in quite some time, but that comes with some challenges - costs are going up, timelines are extended, and inventory has dried up. Many homebuilders are having trouble keeping up as people are ready to escape more cramped living spaces. Amanda Druschel and Alexis Udine join the show to discuss how you can navigate this hot market and how to keep your lines of communication open.
Articles From Today’s Episode:
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Tuesday Apr 13, 2021
Tuesday Apr 13, 2021
Focus Discussion of the Week:
TikTok, Google My Business, and the iOS 14 Update - what does that mean for you? Director of Digital Marketing Chelsey Keenan joins the show to unravel some of the digital trends we’ve discovered throughout Q1 and how to tackle digital advertising in a hot buyer’s market.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday Apr 08, 2021
Thursday Apr 08, 2021
Focus Discussion of the Week:
More new home shoppers than ever are starting their searches online. Your website is the new sales model, and traffic is up. But it's not enough to just have online leads... Are you following up with them consistently and effectively? What kind of customer experience are you creating?
In our latest secret Builder Shop, conducted earlier this year, we surveyed home builders on the top 200 list to find out if they were following up with online leads, how often, which methods they used, and if their follow-up was effective. Find out the surprising results in this episode with our special guest, Director of g2 Online Sales Coaching, Alexis Udine.
If you’re stunned by our Builder Shop results or would love guidance when it comes to online leads, our brand new program led by Alexis is finally here! Learn more about our Online Sales Coaching at http://bit.ly/OSCcoaching.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Tuesday Mar 16, 2021
Tuesday Mar 16, 2021
Focus Discussion of the Week:
You’ve heard the saying - content is king. But what exactly is content? We’ve heard plenty of definitions but to clear the air, Thaïs Cuffy, Group Two’s newest Content Strategist, joins the show to discuss why strong and clear content can lead your newest customers to a journey of self-education and alleviate their fears and mistrust.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Mar 10, 2021
Wednesday Mar 10, 2021
Focus Discussion of the Week:
This week’s episode of Building Perspective brings in the insight of Kimberly Mackey, the founder of New Homes Solutions, and recently named Chairperson for the National Sales and Marketing Council (NSMC). In a time where sales may be record-breaking, Kimberly brings her unique perspective and discusses making the most of your time, navigating today’s buying surge, and much more.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Feb 24, 2021
Wednesday Feb 24, 2021
Focus Discussion of the Week:
As you may have noticed, sales are great, records are being set, and it looks all green from here on out. But that’s not where the process ends. Don’t suffer from GMS (Good Market Syndrome). It’s time to invest in yourself, your team, the process, and your content. Brooke Carroll from Homes By Dickerson joins Matt & Mollie to discuss strategies and a case study on why “Investing in Yourself” works!
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Feb 17, 2021
Wednesday Feb 17, 2021
Focus Discussion of the Week:
All new voices. All new opinions. All-new strategies. All Year long. Season 2 continues with Amanda Druschel - the newest member of Group Two. The 12-year homebuilding vet joins the show to discuss the current state of the market. With much of the market selling homes like hotcakes, we’re here to tell you how to nurture those customer relationships. After your buyers sign the contract, your work doesn’t end there. Amanda brings in her expert sales knowledge on how to navigate the process when you’re at record highs in “Selling and Traffic: What’s the Pulse?”.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Friday Jan 29, 2021
Friday Jan 29, 2021
Focus Discussion of the Week:
We’re kicking off season 2 of Building Perspective with our Leadership Series! Daniel Fischer is a veteran of the homebuilding industry — and just recently, his company, Elite Homes, was acquired by Arbor Homes. In this scenario, many would check off that “growth” box and call it a day. But is growth all about numbers and sales? Or is it something more personal? Daniel joins the podcast to discuss “Creating a Growth Mindset” with your team.
Top Topic of the Week
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Thursday Oct 29, 2020
Thursday Oct 29, 2020
Focus Discussion of the Week:
Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience.
Top Topic of the Week
Google Analytics 4 and a Cookie-less Future
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
Wednesday Oct 21, 2020
Wednesday Oct 21, 2020
Focus Discussion of the Week:
Do you take action when needed? Do you admit when you’re wrong? Do you take ownership of your role? As a strong business leader, these are key questions to consider. Paul Hanson from EPCON Franchising discusses why “Making Quick Decisions, Not Perfect Decisions” is vital to navigating your business through any economy or situation, and why being right all the time doesn’t necessarily lead to success.
Join our Facebook Group: https://bit.ly/2ps1g5w
Subscribe on Apple Podcasts: https://apple.co/2L6XGow
Subscribe on Spotify: https://spoti.fi/2ZyabPj
Subscribe on Stitcher: http://bit.ly/2Ud2nRN
Subscribe on Google Play: http://bit.ly/2znqFPB
Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.