A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Tuesday May 11, 2021
Tuesday May 11, 2021
Focus Discussion of the Week:
What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what makes your business thrive and succeed. Group Two branding and digital marketing experts Georgia and Chelsey join the show today to discuss what makes a successful brand, and how branding can set you apart in today's hot market. We also discuss:
- When it's time for a rebrand or a brand refresh
- How to develop sub-brands within your portfolio
- How to incorporate your brand into your content and social media strategies
Article Featured:
Why Home Builder Marketing Still Matters (And Always Will)
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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