A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Thursday Nov 14, 2019
Thursday Nov 14, 2019
Focus Discussion of the Week:
The Buyer Journey, from website research to move-in day, has certainly evolved over time. It’s no longer a long, gradual process — now, it’s all about getting in front of buyers through multiple channels. On this episode of Building Perspective, Matt and Mollie continue “The Buyer Journey” to discuss the ever-evolving marketing funnel and what it looks like in today’s digital age.
Top Topics of The Week
- In today’s online shopping world, are 6% commission rates for Realtors outdated? Some think so, considering the recent class-action lawsuits against the National Association of Realtors for price-fixing. Some arguments point to a monopoly. What do you think? https://cnn.it/2XlN5Mg
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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