A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Thursday Aug 08, 2019
Thursday Aug 08, 2019
Episode 3 of Building Perspective brings in the knowledge and expertise of the Social Corner to discuss the latest and greatest with Facebook, Instagram, and LinkedIn! From the recent targeting changes on Facebook to the best practices with video content, the Social Corner is here to provide their expertise on this new monthly segment.
See what targeting parameters Facebook is removing: http://bit.ly/2MLO3hC.
See Facebook’s new ad sizing and formats: https://mklnd.com/2yLuiys.
Instagram tests hiding like counts: http://bit.ly/2YzhjiH.
Dan discusses a quick guide for shooting video content, perfect for content on Facebook and Instagram: https://youtu.be/McX5jl9fhY0.
Top Topic of The Week:
Matt and Mollie talk about Netflix’s “The Great Hack”, data’s role in marketing, and tackle the question of “is it ethical”?.
They also discuss finding their own personal data that Facebook used to target them. Here’s how to see if for yourself: http://bit.ly/2MHsJtk.
Two perspectives come together to host a weekly discussion exploring all things sales and marketing related from their unique points of view. Each week Mollie Elkman, Matt Riley and others from Group Two dive into the latest trends, changes, best practices, and dive in deep with a Focus Discussion of the Week.
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