A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Wednesday Feb 26, 2020
Wednesday Feb 26, 2020
Focus Discussion of the Week:
When you shop, do you look for a video on the product to understand it better? Are you looking for someone to walk you through a task? If you are anything like us, you do. What that really means is you are looking for a story. A story of what that product or service can do for you. Or better put, the emotion of that product and service. Jon Sherman from VideoCity Productions joins Matt and Mollie to discuss the idea of "Show Me, Don't Tell Me" in New Home Marketing.
Top Topic Of The Week:
Mollie’s taking a MasterClass with Chris Voss! The former FBI Hostage Negotiator teaches The Art of Persuasion in a series of videos that you can watch from the comfort of your home. Check it out (along with classes from instructors like Martin Scorcese and Gordon Ramsay).
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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