Marketing By The Numbers With Dave Betcher & Meredith Oliver

Focus Discussion of the Week:

 

The International Builders’ Show is right around the corner and today, we have an exclusive preview with our very own Matt Riley, Meredith Oliver of Meredith Communications, and Dave Betcher of Lasso CRM! Does your marketing measure up? Are you concerned about wasted campaign money? These experienced speakers touch upon these questions and more — make sure to get their full insights by attending their Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics (http://bit.ly/2s12ExF) session on January 21 at 12:45 PM. Afterwards, head to Sales Central for a follow-up Q&A (http://bit.ly/2ZWS6MD).

 

If you’re heading to Las Vegas for IBS, get ready to “Level Up” with Group Two Advertising! Connect with us while you’re there and learn how we build brands, drive traffic, get buyers’ attention, and evolve with tech every day. Take a look at our sessions on our website and plan out your itinerary (http://bit.ly/2uqeG4v). 

 

What Matt Is:

 

• Reading: The Infinite Game by Simon Sinek
• Watching: The Watchmen
• Listening to (podcast): Akimbo: A Podcast from Seth Godin, The GaryVee Audio Experience, The WAG Podcast

 

What Meredith is:

 

• Reading: Radical Candor by Kim Scott
• Binge-watching: Yellowstone
• Listening to (podcast): Tony Evans

 

What Dave is:

 

• Reading: Industry White Papers
• Watching: Dexter
• Listening to (podcast): Cannonball Moments by Chad Sanschagrin and The Adam Corolla Show

 

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.