It's a Trap: BP Short

Focus Discussion of the Week:

 

You’ve probably seen the headlines: “New Homes Sales Hit Record High!” But as the great Admiral Ackbar would say, “It’s a trap!” In today’s BP Short episode, Matt explains why you shouldn’t get complacent, despite the optimistic headlines — instead, you should continue to allocate your dollars (and your effort) toward your digital marketing strategy.

 

The headlines mentioned in today’s episode:

 

• New-Home Sales Jump 13.8% in June
• Existing home sales surge nearly 21% in June – the highest monthly gain on record
• U.S. new home sales shine in June; business activity picks up

 

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.