GMS (Good Market Syndrome)

Focus Discussion of the Week:

 

“My sales are fine, I don’t need to spend any money on that.” “I’m beating my goals, I don’t need to invest in any new technology now.” Does this sound like you? Then you might be suffering from GMS (Good Market Syndrome)! Don’t rest on your laurels — continue learning, improving, and strategizing to keep the early 2020 sales chugging for the rest of the year! Hear why it’s always easier to keep up than catch up from Matt and Mollie on this week’s episode of Building Perspective and read our blog at http://bit.ly/2SltGKe. 

 

Top Topics of the Week

• Our Favorite Super Bowl Ads:
  • Cheetos’ Can’t Touch This (http://bit.ly/2vtHOYS)
  • Jeep’s Groundhog Day with Bill Murray (http://bit.ly/2SBg2BM)
  • Google’s Loretta (http://bit.ly/31Ql2XC)
  • Hyundai’s Smaht Pahk (http://bit.ly/2uxgkln)
  • Squarespace’s Winona in Winona (http://bit.ly/2UN0M7K)
• Social Media Today’s The State of Video Marketing 2019-2020:
  • 78% of users watch videos online every week while 55% watch videos every day
  • 96% watch explainer videos about a product or service (41% of marketers say that explainers reduce service calls)
  • No surprise here — YouTube has 2 billion users! That’s nearly ⅔ of the internet...

 

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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.