A home builder podcast, strictly for builders and developers across North America. Every other week, Group Two team members bring you a fresh perspective on all things sales and marketing. Hear the latest industry news, trends, tips, and best practices right here on Building Perspective!
Episodes
Thursday Oct 29, 2020
Thursday Oct 29, 2020
Focus Discussion of the Week:
Don’t think branding is important? Think again. When buyers are considering one of the most important purchases of their life, the unique story you tell is vital — but if you only prioritize your bottom line, buyers can sense that from a mile away. Matt and Mollie discuss why “Brand is The Future” and how to create a fulfilling and memorable customer experience.
Top Topic of the Week
Google Analytics 4 and a Cookie-less Future
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Two thought leaders come together to explore all things sales and marketing from their unique perspectives. Each week, Mollie Elkman, Matt Riley, and others from Group Two dive into a focus discussion to talk about the latest trends, changes, and best practices.
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