Building Perspective

Self-Tour Tips & Tricks for Homebuilders

Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder. 

Top Marketing Solutions for 2022

Focus discussion of the week: 

 

Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. 

Management and Leadership Training

Focus discussion of the week: 

 

Join Chelsey Keenan and special guest, Jessi Kelly. Jessi is Vice President of Sales and Marketing at Stylecraft, a homebuilder in Texas. Enjoy these key takeaways on everything from mindset, to delegating, to leadership in the housing industry.

Controlling the Controllable

Focus Discussion of the week:

 

Time to shift strategies and ramp up your marketing! Make sure you start by controlling the "controllable". Amanda and Ali share no-cost things new home marketers should do to take control today. Get the full list on our Group Two blog.

Back to Basics

Focus discussion of the week: 

Are you really feeling the market shift? You're not alone. Now's the time to get your ducks in a row. Ali and Matt discuss getting back to the basics of marketing in a time of uncertainty.

Marketing Partnerships

Focus discussion of the week: 

From best practices to scalability, tune in to learn more about the benefits of partnering with outside brands and businesses - big and small! Join Amanda as she chats with Special Guest, TJ Streit, VP of Marketing at Dream Finders Homes.

Summer of Social

Focus discussion of the week:

Join Group Two's social team as they discuss their Summer of FUN Social Media suggestions, ideas, inspiration, and more!

The Importance of Customer Experience

Focus Discussion of the Week:

 

Chelsey and Katie chat about the importance of customer experience, and the difference it makes when building a home. This episode is packed with ideas and examples on how to make new homebuyers feel connected to the process. Plus it wouldn't be a Chelsey & Katie episode without some Disney updates! 

Builder Deep Dive

Matt and Mollie are back together for a special episode to chat about what’s working well for New Home Inc. Listen and learn helpful video content tips, processes and efficiencies, communication tactics, and more! This one is PACKED with easy-to-implement ideas you won’t want to miss.

On The Mastery of Selling

Join Alexis Udine and a very special guest, Roland Nairnsey, a renowned national sales trainer and owner at New Home Sales Plus as they unpack valuable nuggets from Roland’s new book, Mastery of Selling for New Homes.